ABOUT US

Meat Industry Topola DOO is one of the leading manufacturers of meat and meat products in Serbia and in the region of South-East Europe for many years. The company has rounded-up production process, “From Field to Table” – from fields where cattle feeding crops are produced, and two farms for breeding fattening animals with their own veterinary stations, up to production, processing and sale of meat and meat products.
MI Topola DOO was one of the first to implement the HACCP system in Serbia, guaranteeing the production of hygienic and healthy products. Also, the first in Serbia has introduced the standard ISO 22000:2005 Food Safety Management System. The company also has all the accompanying certificates for export to the market of the countries of the European Union as well as of the Russian Federation.
In order to bring our products closer to as many consumers as possible, and considering that the sensitivity to ingredients used in the food industry is growing, more than a decade ago we removed allergens from all our products. With this decision, we have proven ourselves to keep up with the demands of contemporary world trends, while at the same time we are putting efforts to produce safe products and preserve the health of our consumers.

In the middle of 2017 – two of our products, Izletnička and Hot Kulen, have acquired the label Serbian Quality. Only those food products that are produced in Serbia, from domestic raw material, and that offer higher quality than other similar products, can carry this label. Izletnička and Hot Kulen are distinguished by increased content of meat protein compared to related products in the market. Quality domestic raw material, improved recipe and carefully monitored production process in all phases guarantee that Izletnička and Hot Kulen offer more – unique taste with exceptional quality confirmed by the label they carry.

Meat Industry “Topola” is constantly working on improving their employees, technology and equipment used. They follow all of the EU requirements in terms of marketing products on the EU market.

Pursuant to the requirements of the HACCP system, as well as the ISO 22000: 2005 Standard we are able to monitor the course of the flow of raw materials to finished products, given that Meat Industry “Topola” with its raw materials- with livestock (60,000 fattening pigs per year) supplied from its two farms – Pannonia and Pobeda, and these two companies cultivate fertile arable land in an area of 5,200 hectares whose crops are used to produce animal feed for the farm. The process of breeding is monitored by their own veterinary station “IMT” which completes the process of control “From farm to fork”.

In March 2008, following modern trends and demands in terms of product quality led the expert management team of the Meat Industry “Topola” to transfer to the production of gluten-free and allergen free products. The full range of meat products in this way become available to those consumers who are sensitive to additives used in the food industry. This step is yet another proof that the company focuses on the highest achieved level of quality of their products to the ever increasing number of consumers.

As a confirmation of product quality the Meat Industry “Topola” has received an export license for the EU market that can currently offer products from the group of semi-dry sausages, sterilized canned ready meals and smoked products. We currently export to the markets of the former Yugoslav countries – Montenegro and Bosnia and Herzegovina, and the products exported to Russia achieved great success and were readily accepted.